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• Lead Generation Struggles – While they had a strong brand reputation, their inbound lead flow wasn’t converting at an optimal rate.
• Underutilized CRM & Automation – Their customer relationship management (CRM) system lacked proper automation, causing slow follow-ups and lost opportunities.
• Marketing Performance Issues – Mirego’s PPC & SEO efforts weren’t delivering strong enough ROI, leading to higher ad costs and lower conversion rates.
• Marketing Performance Issues – Mirego’s PPC & SEO efforts weren’t delivering strong enough ROI, leading to higher ad costs and lower conversion rates.
To address these challenges, Epic Label developed a customized digital marketing and CRM optimization strategy, focusing on:
• PPC & Retargeting Ads – Revamped their Google Ads and LinkedIn Ads with refined targeting, higher-quality ad creatives, and A/B testing to improve cost efficiency.
• SEO & Content Strategy – Optimized website content and improved on-page SEO, leading to higher search rankings for digital product development services.
• Email Marketing & Drip Campaigns – Developed personalized email workflows to nurture leads based on their interest level, increasing engagement.
• CRM Optimization (HubSpot/Pipedrive) – Restructured Mirego’s CRM system for better lead tracking, automated follow-ups, and improved reporting.
• Automated Lead Nurturing – Set up automated email & SMS sequences for timely communication with prospects, increasing lead conversion.
• Pipeline Management & Analytics – Created a structured sales funnel, ensuring leads were properly categorized and moved through the pipeline efficiently.
• Landing Page Optimization – Redesigned landing pages with stronger CTAs, social proof, and UX improvements, leading to higher engagement.
• Retargeting Campaigns – Used Facebook & Google retargeting ads to re-engage visitors who hadn’t converted yet.
• Live Chat & Chatbots – Integrated AI-powered chatbots for instant lead capture and qualification, reducing response time.
• +50% Increase in Qualified Leads – More high-intent prospects entered their sales pipeline.
• +35% Higher Conversion Rate – CRM automation improved follow-ups, leading to faster deal closures.
• +40% Boost in Website Engagement – Improved SEO, landing pages, and chat features kept visitors on the site longer.
• +30% Reduction in Ad Costs – Better targeting and A/B testing lowered their PPC spend while increasing ROI.
• Optimized digital marketing (SEO, PPC, email) drove higher-quality leads.
• CRM automation helped Mirego manage leads better and close deals faster.
• Sales funnel improvements increased customer engagement and conversions.
By working with Epic Label, Mirego streamlined its lead generation, improved CRM efficiency, and optimized marketing spend, leading to higher growth and stronger ROI.
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