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• Limited Online Presence & Digital Strategy – While Ennis Fabrics had a strong industry reputation, their digital marketing strategy was not optimized for lead generation and customer acquisition.
• Inefficient CRM & Customer Data Management – Their existing CRM system was not fully automated, leading to delayed follow-ups and lost sales opportunities.
• Sales Funnel Drop-Offs – Website visitors were not converting into paying customers, and many leads were dropping off without making a purchase.
• Sales Funnel Drop-Offs – Website visitors were not converting into paying customers, and many leads were dropping off without making a purchase.
To solve these challenges, Epic Label designed and executed a multi-channel digital strategy, focusing on Marketing, CRM Optimization, and Sales Funnel Improvements.
• Google PPC & Retargeting Ads – Optimized Google Ads to target wholesale buyers, improving conversion rates and reducing cost per acquisition.
• SEO & Content Strategy – Implemented keyword optimization, blog content, and technical SEO to increase organic search traffic.
• Email Marketing & Drip Campaigns – Developed automated email sequences for lead nurturing, abandoned cart recovery, and upselling existing customers.
• Social Media Advertising & Engagement – Created targeted LinkedIn and Instagram campaigns to reach B2B buyers and improve brand awareness.
• CRM Implementation & Lead Scoring (HubSpot/Pipedrive) – Organized customer data, enabling automated follow-ups based on lead quality.
• Sales Pipeline Automation – Structured the CRM pipeline for better tracking of leads and conversion rates.
• Automated Email & SMS Follow-ups – Personalized campaigns ensured faster responses and increased engagement.
• Landing Page Enhancements – Redesigned key product pages and lead capture forms for higher conversions.
• Live Chat & AI Chatbots – Integrated chat solutions for real-time customer support and lead capture.
• Retargeting Campaigns – Used Facebook & Google retargeting to re-engage visitors who didn’t complete purchases.
• +45% Increase in Online Sales – A direct impact of improved marketing and sales automation.
• +50% More Qualified Leads – More targeted campaigns and better lead nurturing.
• +35% Faster Sales Cycle – CRM automation led to quicker lead follow-ups and deal closures.
• Improved SEO Rankings – Ennis Fabrics ranked higher for key industry-related searches, driving more organic traffic.
• Optimized digital marketing (PPC, SEO, email) increased lead generation and conversions.
• CRM automation streamlined the sales process, leading to faster and more efficient deal closures.
• Website and funnel enhancements helped reduce drop-offs and improve user engagement.
By working with Epic Label, Ennis Fabrics successfully enhanced its online presence, CRM efficiency, and lead generation strategy, leading to higher revenue and better customer engagement.
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